Product packaging can be seen as an important factor in professional product presentation, while increasing the value of the customer experience with your brand.
The packaging of your product will have a huge impact on a customer’s purchasing decision, so it should never go unnoticed.
Now that you have a better understanding of what your packaging costs will look like, you can start planning to reduce these costs to fit your budget. Cutting costs does not necessarily mean reducing quality.
There are many costs effective ways to create high-quality packaging that strengthens your brand narrative and serves your customers.
Whether you are a luxury brand or a restaurant service, custom packaging will give you brand exposure at all costs and thus increase your sales! Creating fashionable and easy-to-share packaging has now become a focal point in advertising and marketing strategies.
Organizations integrate unique and creative packaging with impactful digital marketing campaigns to exponentially increase brand recognition and exposure.
Finding the right balance between communicating your brand through packaging and managing your budget can be difficult. Here are the key points to achieving that perfect balance!
Saving materials and structures
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When looking for packaging, finding the optimal material and structure for your custom boxes is critical to the success of your product.
This will not only improve the presentation of your product, but you will be able to optimize your brand identity through the packaging!
You may be thinking that purchasing the highest quality material is the best solution to ensure that your product safely passes the shipping process and reaches your customer.
The reality is this; Choosing the highest quality materials can be quite costly when there is simply no need for it. Keeping packaging costs low means considering all the basic choices you make for custom packaging design.
Minimizing the dimensions of your packaging to accommodate the smallest size your product needs will actually save costs and will also be much safer for your products. Here are some examples of materials and structures to look for when creating cost effective packaging for your products.
Corrugated cardboard
Choosing cheaper materials for your products does not always mean sacrificing the quality of your brand. One of the most cost-effective materials to look for when making profitable boxes is corrugated cardboard. Corrugated cardboard consists of corrugated sheets sandwiched between strong cardboard for optimal durability.
This material provides stable cushioning for any product that requires additional support and protection during long-distance transportation and handling.
Depending on how delicate or heavy your items are, the corrugated material can be adjusted in size and thickness to ensure your products are well suited.
In addition to being an inexpensive material to buy, corrugated cardboard is also easy to manipulate and assemble into the desired shape.
This is advantageous as it reduces the labor required to adapt the packaging to the products, thus reducing not only the time but also your costs!
By choosing standardized designs, the costs of corrugated packaging are much lower than for customizing unique shapes.
