Sustainable Packaging Design

Have you ever thought about ‘what is sustainable packaging design?’ and how to implement it? The answer need not be complicated and scary.

This is not the case. People are committed to making an environmentally friendly society. Businesses used that as a low cost-reduction tactic when they couldn’t afford a better way. This is not the case anymore. People are so committed to making an environmentally friendly society. Technology has improved, so there are so many sustainable materials. Everyone is knowing the answer to what sustainable packaging design is becoming more of a necessity than a like. (Get a free quote)

The good news is that what is good for the planet Earth can also be good for your company. Many businesses are working on improving their sustainability.

The problem can come from not understanding what sustainability is and how to achieve it. In this article, we will cover

Sustainable Packaging Definition

Sustainable packaging means creating a product packaging that is doing as little damage to the environment as possible. You should not be discouraged on that and if you can’t make your packaging entirely eco-friendly. You can gain sustainable packaging in so many different ways.

The Sustainable Packaging Coalition Has 8 Criteria for Sustainable Packaging:

  • It is safe, beneficial, and healthy throughout the lifecycle.
  • Meets criteria for cost and performance set by the market.
  • It is sourced, manufactured, transported, and recycled using renewable energy.
  • Materials used are healthy throughout the life cycle.
  • The physical design includes optimal use of materials and energy.

Different Possibilities

There is no one right way to go when it comes to sustainable packaging. The actual answer to the “what is sustainable packaging design?” The question is the packaging design that makes the most sense for your own business. And also has the least negative impact on the environment. There are multiple possible directions you can go. And you shouldn’t be discouraged if you can do it all at once:

  • You can choose 100% recycled eco-friendly materials
  • Minimizing the carbon footprint of the production processes
  • Creating reusable packaging and extending the lifecycle and usability

The printing industry has made so many improvements to sustainable product packaging and boxes. Using recycled and recyclable materials or plant-based inks is now possible.  Sustainable production processes made the printing companies reliable partners in becoming more sustainable.

Why Is Eco-Friendly Packaging Good for Your Business?

Consumers are becoming more aware of the impact consumerism is having on our planet. But, this does not mean that people are going to stop buying. It simply means that to stay on the market, companies will have to change their ways.  Implementing sustainability and environmentally friendly packaging strategies will be a must. It makes customers happy and our planet healthy. So, this is a win-win situation. You don’t have to lose anything while doing something good for the planet.  As a company, you should try to implement the “Reduce, reuse, and recycle” motto into your business. 

Printos shows that 81% of people are more likely to purchase a product clearly labeled as environmentally friendly. But, “going green” should not be just a PR stunt. Your customers are likely to call that bluff and stop buying from you. You need to find the initiatives that resonate with the values you want to show. And try to use the practices that will help those. You can’t save the planet on your own, but you can be a part of the solution. If you care most about air pollution or the ocean, try to find a way to help those causes through your practices. 

Having sustainable packaging (that is often related to custom packaging{:rel=’dofollow’)  will:

  • Improve how your brand is perceived,
  • Increase your sales amongst some demographics,
  • Improve customer satisfaction,
  • Reduce your carbon footprint,
  • Minimize the excess waste and unnecessary use of material. This can potentially reduce the cost of your packaging.

Imagine that a potential customer has your product in one hand and your competitors in the other. They can’t decide which one to buy.  Both products have similar specifications, similar designs, and both can satisfy their needs. They are trying to find something that will help them decide. And then on your packaging, they read it is biodegradable. Not just that your company is committed to sustainable forestry, but they can also help. They can use your imaginative packaging box as a planter. This can be your unique selling point. And create a returning customer.How to Create Sustainable Packaging Design

There are many innovations in the industry of packaging. This includes using mushroom and seaweed materials. But, there are less intimidating options that we are all familiar with. Paperboard and cardboard are among the most recyclable materials available on the market. 

Promohit LLC is a world class European Packaging, Boxes and Bags service providing company that uses paper from environmentally responsible sources and eco-friendly inks. We are committed to offering sustainable packaging to our customers. And we do this without lowering the quality of the end product.

If you care about making your packaging sustainable, here are some tips:

Don’t Change Everything at the Same Time

Although you may be excited to do everything you can, changing your packaging completely without testing your concept is not a good option. Your customers might not like the change. And maybe you don’t need the complete redesign. Perhaps you can just use different materials or different inks.

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